Product Description12 audio cassettes. 1 & 2: Developing Your Leadership Skills; 3&4: The Roots of Excellence; 5&6: The Customer Comes First; 7&8: Performance-Building Ideas and Approaches; 9&10: Corporate Values and Civic Responsibilities; 11&12: Marketing and Managing Concepts… More >> Excellence in Action : Great Marketing Ideas that Helped Build IBM
Archive for March, 2010
Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible
March 26th, 2010 
admin Product DescriptionThis book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like ‘raising your profile’ is just so much [...]
Posted in Review 
Tags: Advertising, Bible, Business, Businesses, Generation, Ideas, Internet, Lead, marketing, Online, Sales, Small, Solutions 
2 Comments »Towards an understanding of the acceptance of SMS marketing: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing
March 26th, 2010 admin Product DescriptionThis research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS [...]
Posted in Review Tags: about, acceptance, and/or, doing, information, insightful, know, managers, marketing, provides, study, This, Towards, understanding, wanting Comments Off