Archive for the ‘Review’ Category

Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible

Product DescriptionThis book cuts to the chase, and is very direct about its purpose and how it will improve your business: ** Small Business Marketing is only about getting more customers-about generating leads that become the sort of clients you want many more of. ** Everything else like ‘raising your profile’ is just so much [...]

Towards an understanding of the acceptance of SMS marketing: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing

Product DescriptionThis research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS [...]

1001 Marketing Ideas: Brain Food for Your Marketing Mind

Product DescriptionA knowledge base of immeasurable value, this book has more than 1001 marketing ideas that can fuel your imagination, and can be just the thing that adds sparks to your next marketing campaign. From fundamental marketing ideas to today’s leading-edge marketing ideas – this rich and diverse collection of extremely useful ideas is a [...]

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